I’ve been working in public radio for more than ten years. Much of that time was spent working on tight deadlines for a business show, but a business show for people who didn’t read the Wall Street Journal or watch CNBC.
That experience at Marketplace taught me how to write about potentially dry topics in a way that gets people’s attention. It’s a valuable skill, and one I can bring to companies or non-profits that may be wrestling with a current podcast, or the idea of one. A podcast is a great way to get your views out there, to spread the word about what you’re doing to clients, donors, and employees. But if you’re not in the habit of telling stories or conducting interviews it can be tough to get the tone right, to know what to include, and what to leave out.
I can help with content development and distribution.
- What you want to say and how you want to say it
- Who should do the talking/determining pace and length
- Where the podcast should ‘live’
- How to get the word out
- Internal/external promotion
You can reach me at ashley [at] thebroadexperience.com.