April 12, 2012
As I said in part 1 of this Jeff-Jarvis-advised escapade, self-promotion is not my thing. I'm a Generation X Brit, for God's sake. But it has to be done if you're going to be an entrepreneur. You have to believe in your product and you have to be comfortable talking it up. The fact that I am bad at this should come as no surprise, but I was still struck by the wise words that came from CUNY fellow-in-arms Malik Singleton after listening to the first episode of my show, The Broad Experience (which I'm glad to say he liked). I am so used to self-deprecation, and the horrible feeling that I am bothering people by asking them to pay attention to me, that my first note to potential listeners tripped me up. I had posted a note to our class about the show including the words 'it's only 10 minutes'. He emailed me, 'Don't use words like "only" and "but" to introduce your show about confidence, come out and announce your pride for what you've accomplished.' Good advice, but (oops, I mean, 'still') I'm getting over a lifetime of hesitancy here. Old habits die hard. I will keep trying to slay them.
On a more positive note, I finally finished Scott Berkun's 'The Myths of Innovation' yesterday. Loved it. I particularly enjoyed the bit near the end when he writes about all the talking that goes on around ideas, but how none of it means anything until you actually DO something to give the idea flesh. I have at least done something by creating the first episode of the show I'm producing. I let myself feel slightly smug for about five seconds. I'm also tearing through a book I spotted at the airport in London earlier this week, Freesourcing by Jonathan Yates, about how to grow a business with no money. Seems entirely appropriate right now.