December 31, 2014
Listen here. Aired on Marketplace.
Until recently most women would have shuddered at the idea of renting a dress. Some still do. Until a few weeks ago, I was one of them. But during the reporting of this story on the booming rental clothing market my attitude quickly changed.
The most interesting thing about doing this story was the ideas about the future of fashion raised by some of my sources. For instance, the idea that in ten years' time, every woman will have at least some rented clothing as part of her wardrobe. I can't wait to see if that becomes reality. The photo is me in the dress I tried on at Rent the Runway's showroom in New York. Tune in to hear the whole piece, which includes tape of me struggling in the changing room.