July 23, 2014
I have to thank my editor's wife for for this piece. She'd noticed the growing number of commercials focusing on women's empowerment. Some of them come across more like public service announcements than ads, in that they're much more about the message than the product. Yet they're put out by companies like Verizon Wireless and Always (check out the Always 'Like A Girl' ad below - it's a long way from the white strips and blue liquid more common to feminine product commercials).
The question is, why are companies going down this route now, and is the message working for consumers?