March 1, 2014
I haven't been great at posting each new episode of The Broad Experience to this site, but here's the latest show (for all past shows, including how men and women use humor at work, please head over to TheBroadExperience.com, iTunes or Stitcher).
In this show my guests and I discuss why the ad industry has so few women in top creative roles. Women make more than 80% of the buying decisions. But the vast majority of people who decide what goes into the marketing messages we see each day are men. Being a creative director is incredibly demanding, and as Kat Gordon of the 3% Conference says, many women reject that lifestyle once they have children. But, she argues, the industry doesn't have to operate the way it does. She says it's ripe for an overhaul - one men would be equally enthusiastic about. 16 minutes.